We’ve Rebranded! Welcome to a New Era for Old Town Fairfax

The Old Town Fairfax Business Association is proud to unveil our refreshed brand—a new look, a renewed mission, and an even stronger commitment to helping our community Thrive Together.

This rebrand isn’t just a new logo or updated colors (though we’ve got those too!). It’s about aligning our identity with the momentum happening all around us—historic charm meeting modern creativity, and neighbors, businesses, and visitors coming together to make Old Town Fairfax a place of energy, opportunity, and connection.

Here’s what’s new:

• A modern visual identity that reflects the vibrancy of our district

• Clearer, stronger messaging that speaks to who we are and what we stand for

• A commitment to serving and spotlighting our businesses like never before

• Fresh resources, events, and programs to boost business, build community, and welcome more foot traffic downtown

Whether you're a longtime business owner, a recent arrival, a visitor exploring our shops, or a resident who loves this city—you’re part of what makes Old Town special. And we’re here to make sure you thrive.

Let’s grow, celebrate, and build the future of Old Town Fairfax—together.

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Thank you for being part of our story. We can’t wait to show you what’s next.